The Birth of Sponsorship -KEN ROGERS

I was asked what appeared to be a fairly straightforward Everton FC quiz question recently but failed miserably with my answer. To be fair, it was a Richarlison-style curved ball, linked with the first known commercial sponsors of a Goodison Park fixture. I thought I started well by suggesting Hafnia and NEC but I wasn’t even close. Linked with today’s visitors I was told that the answer had a Manchester connection and links to lifeboats, a beefy end-product and an historical light spectacular. In the end I turned to a classic source of information for the answer by viewing the comprehensive Everton Collection website. A quick search turned up a photograph of one of the gold winner’s medals handed out that day. The date was 1893 when it was ‘cheers!’ to . . . Bovril, our first match sponsors. This steaming bovine-based beverage was first introduced in 1884, four years before we became one of the founder members of the Football League....
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Dixie Dean’s most cherished medal comes home – David Prentice

Dixie Dean’s most cherished medal comes home – David Prentice

Dixie Dean’s most prized medal came home at the weekend - and Everton have been given the opportunity to secure it for good. Famed memorabilia collector Gordon Wallis bought Dixie Dean’s 1927/28 League Championship winning medal - the season he set the Football League’s 60-goal scoring record - at auction in 1991. But to commemorate the 90th anniversary of Dixie’s remarkable achievement Mr Wallis agreed to bring the cherished medal back to its spiritual home. And at a special event organised by the Everton Heritage Society to celebrate the medal’s return, Mr Wallis hinted that it could one day enjoy permanent residence in an Everton Museum. © Provided by Trinity Mirror Plc Speaking at the People’s Club Lounge on Friday night, wallis said: “Joe Mercer’s 1938/39 League Championship winning medal will be auctioned on May 22 - and it belongs here at Everton Football Club, where he won it. “If the Everton board could be persuaded to acquire that medal for its fan base, I think...
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Dixie Dean’s most cherished medal is coming home to Goodison Park – David Prentice

Dixie Dean’s most cherished medal is coming home to Goodison Park – David Prentice

Dixie Dean's most cherished medal comes home to Goodison Park The 1927/28 League Championship medal presented to Dixie Dean will be back at Goodison Park on eve of anniversary   One of the most cherished medals in Everton’s history is coming home. The League Championship medal presented to Dixie Dean after his record-breaking 60-goal season in 1927-28 will be back at Goodison Park - on the eve of the 90th anniversary of the legendary And fans are being invited to see it at a special celebration event. Saturday May 5, when Everton entertain Southampton, will be the 90th anniversary of the occasion Dixie scored a hat-trick against Arsenal to break the top flight scoring record. Dixie Dean footage from 1928. Courtesy of the British Film Institute   The night before, on Friday, May 4, at the People’s Club Lounge at Goodison Park, the medal presented to Dixie will be back at the stadium for the first time in decades. Poignantly, with Everton planning a move to a new stadium, it...
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Leicester’s Favourite Blue by Ken Rogers

Any visit of Leicester City stirs up personal memories of those heady days when, as the Liverpool Echo’s chief football writer, I found myself recording the most successful phase in Everton FC’s history between 1983 and 1987. international players and the English media were at an all time low. However, Gary agreed to a special interview for Evertonians. “We just missed out on the league and the FA Cup, but it went well for me personally,” he said. “I went to Mexico full of confidence, but I didn’t think for one minute that I In the middle of this glorious spell, the Blues signed Gary Lineker, a major blow for Leicester fans. Not only did they lose the top flight’s leading goalscorer in the summer of 1985, but also one of their own. I was at Bellefield on Gary’s first day. As I left, my car was stopped at the gate by a crowd of young supporters, all shouting: “Gary, can we have your autograph?”...
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