The Birth of Sponsorship -KEN ROGERS

I was asked what appeared to be a fairly straightforward Everton FC quiz question recently but failed miserably with my answer. To be fair, it was a Richarlison-style curved ball, linked with the first known commercial sponsors of a Goodison Park fixture. I thought I started well by suggesting Hafnia and NEC but I wasn’t even close. Linked with today’s visitors I was told that the answer had a Manchester connection and links to lifeboats, a beefy end-product and an historical light spectacular. In the end I turned to a classic source of information for the answer by viewing the comprehensive Everton Collection website. A quick search turned up a photograph of one of the gold winner’s medals handed out that day. The date was 1893 when it was ‘cheers!’ to . . . Bovril, our first match sponsors. This steaming bovine-based beverage was first introduced in 1884, four years before we became one of the founder members of the Football League....
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