The Birth of Sponsorship
I was asked what appeared to be a fairly straightforward Everton FC quiz question recently but failed miserably with my answer. To be fair, it was a Richarlison-style curved ball, linked with the first known commercial sponsors of a Goodison Park fixture. I thought I started well by suggesting Hafnia and NEC but I wasn’t even close. Linked with today’s visitors I was told that the answer had a Manchester connection and links to lifeboats, a beefy end-product and an historical light spectacular. In the end I turned to a classic source of information for the answer by viewing the…